About the Mobile Codes Program
Everyone Wins with Interoperability!
Take advantage of an open, trusted and scalable mobile advertising medium that delivers engaging and relevant content to users with one click. Neustar’s clearinghouse service manages market fragmentation and risk. Now, advertisers and enterprises can register, publish, manage, and track barcode campaigns across multiple countries, technologies, and solutions, providing brands with confidence, reach, and measurable results.
Program Goals:
1. Provide a low-risk, low-cost opportunity to gain learnings and solidify barcode business cases while gaining insight into pricing, promotion and positioning for widespreadcommercial adoption.
2. Illustrate value of mobile barcodes compared to other forms of traditional and interactive media.
3. Deliver service interoperability, making barcodes widely and easily available to brands and reducing the risk to mobile operators.
4. Validate use cases for brand ROI and positive user engagement.
Mobile barcode technology is gaining momentum. Now is the time to gain insights and learnings into this new medium, while the cost of entry is low and your competitive advantage is high. Brands entering this space will be viewed as creative innovators. Find out more.
About Neustar
Neustar was originally founded in 1996 to meet the many technical and operational challenges that arose when the U.S. Government mandated local number portability. Today, we’re trusted on a much larger scale. We deliver addressing, interoperability, and infrastructure services worldwide to communication service providers, enterprises, associations, governments and regulatory agencies. Learn more.
