NEUSTAR CONTEST RULES  

1. HOW TO ENTER  

In order to encourage South by Southwest(SxSW) attendees to learn about and enjoy the benefits of the 2D Barcodes and common short codes, Neustar, Inc. (“Neustar”) will be holding a contest. Participants will only be able to enter by using a 2D Barcode reader on their mobile devices (or devices provided at the Neustar booth) or by using a short code (676767) and following the procedure described below: Flyers will be distributed to registered attendees of SxSW. There will be instructions and a 2D barcode and common short code printed on this flyer. Any person wishing to participate will be able to download the free bar code reader application from www.getreader.com using their mobile phone browser. Using the bar code reader application, participants will be able to scan the 2D barcode on the flyer. On scanning this barcode, the participant will immediately be taken to a landing page, where they will be asked to enter their mobile phone number. They will also acknowledge that they agree to be contacted via text message for “contest updates”.  The message “click here to learn more about barcodes” will also be on this page, and link to www.gomocode.com .  Participants can also text “WIN” to 676767.  They will then receive a message back informing them that they are entered in the contest. 

2. HOW THE WINNER IS SELECTED  

Two winners will be randomly selected from eligible entries at the end of each day on March 14-17, 2011.  This campaign is governed by the existing laws of Texas and by these rules. Participation in itself will be deemed as acceptance of the said legislation and rules. The acceptance of these rules is a requirement for participation in this competition. Any registered SXSW Conference attendee wishing to take part in this campaign may do so by obtaining a flyer at the event, downloading the Neustar 2D barcode reader to their mobile phone, and scanning the barcode on flyer using their mobile phone or by texting “WIN” to the shortcode 676767.

3. SPONSOR  

Neustar is a Delaware corporation with headquarters at 46000 Center Oak Plaza, Sterling VA 20166 USA.

4. ELIGIBILITY  

Participants must be natural persons over 18 years of age. Employees, family members and any other persons linked professionally with SXSW, Neustar, or any other company involved in the competition, as well as their, sponsors, advertising agencies and event coordinators of the company, are not eligible to participate.
 In taking part in this competition, participants affirm that they meet the required conditions and subjective criteria to participate, and if these requirements are not satisfied they may be disqualified by the sponsor.

5. No purchase necessary to win  

Participation is only possible via a mobile phone, using a barcode reader application obtainable from www.getreader.com or a text message. Participation is not dependent on the purchase of goods or services and/or the usage of any service which is not free of charge (other than any potential fees that may be associated with the contestant’s mobile phone data and/or messaging plan).

6  . PRIZES  

The daily prize is a $100 Target Gift Card. The prize will not be redeemable for cash in any event. The winners will be selected randomly from all eligible entrants. The number of entrants shall determine the odds of winning. Participants will be informed via a text message as to whether they are a winner or not. Text messages will be sent to the mobile phone numbers indicated by participants upon registration. Data and message rates may apply. Participants are solely responsible for the accuracy of the information provided at registration. The winners must contact Neustar, at the Neustar booth by 4:00 pm on March 17^th  to claim their prizes. A participant will only be eligible to be named a winner once per day. Entrants, who register after the winner has been selected for March 14^th  , will be eligible to win for March 17^th  . In the event that a winning participant is not identified, the prize shall be declared void and will not be awarded to any participant. The contest comes to an end at 3:00 pm EST on March 17, 2011. Unidentified winners will not be authorized to claim their prices after 4:00pm EST March 17, the closing date.

7. TRANSFERABILITY AND TAXES  

The completion entries received will be assigned to those participants whose mobile telephone numbers have been used to participate. Prizes are not transferable to third parties prior to delivery. Participation by third parties is not permitted. The winner will be solely responsible for the payment of tax, if any.
 The winner will pay all present and future taxes borne by the prize won. However, Neustar assume responsibility, at its own expense, to make any payments due under the current legislation, which may be required in relation to the winner.

8. RULES OF CONDUCT AND DISQUALIFICATION

In the event of any irregularities in any participation, Neustar reserves the right to suspend this promotion due to any breaches of these rules as well as any other cause beyond the control of Neustar. Participation in the competition implies knowledge and acceptance of these Rules of the competition and each contestant gives their express consent to receiving text messages from Neustar any other companies involved in organizing this competition. These rules are made available at Neustar’s stand at SXSW and on www.gomocode.com/rules. Participants must agree to these rules, terms and conditions, as well as use of their answer as discussed in Section 10 below, before entering the competition. Neustar and their sponsors may disqualify participants and exclude them from the competition if they manipulate the process of participating or the competition itself, or simply for trying to influence or by trying to and/or actually breaking the rules of the game and / or for unfairly and / or dishonestly attempting to influence the contest, particularly by interruption, harassment, aggravation towards employees/software of Neustar, their contractors their sponsors or other participants.

9. CANCELATION OF CONTEST  

Neustar and their sponsors reserve the right to cancel or terminate the contest at any time without prior notice. This will be considered particularly necessary if the contest cannot be carried out according to plan for any reason, including in the event that a computer virus infection has been detected, and for reasons of hardware and/or software errors and/or because of other technical issues and / or legal issues that may affect the administration, security, integrity and/or a plan and proper execution of the competition. In such cases, Neustar and their sponsors will also have the right to change the competition at their prudent and sole discretion.

10. LEGAL  

Neustar and their sponsors will not be liable for any loss, delay, alteration, manipulation and/or forwarding of emails and/or data during the provision of data, login, transmission and/or storage that are caused by external data networks, particularly the Internet or as the case may be of the WWW, external telephone lines and/or other participants and/or third-party hardware and/or software. This also applies specifically to incorrect, interrupted, deleted or defective data. NeuStar, Inc and their sponsors will not be liable for inaccurate information provided by participants and/or third parties, its hardware and/or software that is used for the competition or is associated with it.

In particular Neustar and their sponsors do not assume any liability for emails or data provided that do not meet the established requirements and are therefore not accepted and/or processed by the information system. In addition, a Neustar and their sponsors will not be liable in the event of theft or destruction of the data storage system and/or storage medium, or in the event of no authorization, alteration and/or manipulation of data in the system and/or storage media by participants or third parties. Neustar and their sponsors will only be liable for any negligence or intentional actions of their legal representatives, employees or agents. Neustar and their sponsors will not be liable for any loss or damage suffered by the winner or family members of any winners in relation to the prize. The previous disclaimer does not apply in the event of implied liability, for example, in cases of intent, negligence, death, personal injury or for breach of fundamental contractual obligations. Any claim for damages for breach of fundamental contractual obligations, however, will be limited to foreseeable damages under the contract in question, if no claim has been made relating to intent, negligence, death or personal injury. A shift of the burden of proof to the detriment of participants is not subject to the above rules.

11. DATA PROTECTION  

The personal information of the participants will be automatically transferred into a temporary file which will be the responsibility of Neustar and that the collection and processing of this data will be subject to the provisions of the laws relating to data protection. This temporary file will be deleted once it is no longer necessary for the purpose for which it was created.