Mobile Barcodes Provide An Unprecedented Marketing Medium!
The mobile channel is quickly becoming a critical component of the advertising mix - it’s the first “personal mass media”, allowing marketers to reach consumers anytime and anywhere. However, mobile marketing has been complex and difficult for advertisers to execute due to mobile platform fragmentation and operator data charging. From a consumer perspective, the experience has been cumbersome.
The Benefits
Imagine being able to effectively measure ROI based on consumer response or action from traditional media. Barcodes allow traditional media to become both interactive and measurable.
- Influences buying decisions in-store with extended information and promotional programs – without cluttering the store Recommend add-ons and accessories with one scan
- Engage consumers with videos, demos, reviews, or special offers
- Creates a relevant relationship, even when there aren’t salespeople available
- Link to online inventory to mitigate out of stock situations
- Provide rain-check coupon and/or ability to order online if out of stock
- Integrate into print, out of home and TV to drive traffic and create synergy
- Enhances engagement and asset integration – providing metrics for both Mechanism to build customer database (i.e., pre-order a movie, CD, or game)
- In-home footprint of a loyalty card becomes dynamic advertising
Download our Barcodes for Brands & Agencies Presentation
Download the Barcode Program Brochure
Contact Us To Learn How to Get Started!
As Mobile Channel Evolves, Advertisers Personalize To Drive Customer Loyalties
