The moment you walk through the door of your favorite store, you receive a two for one promotion on your mobile phone. You notice a new line of camping equipment you’ve never seen before, so you scan a barcode on its display with your mobile phone. Your receive targeted information about the product and an offer to combine it with another related product for a discount.
Retailers can shorten sales cycles by reaching consumers with pertinent information at the point of purchase, and establish relationships with consumers - providing targeted offers, promotions and product information with a quick scan. Use videos, demos, reviews, and other rich content to engage consumers. Support partner marketing programs and maximize up-sell opportunities through product tie-ins.
Maximize promotion effectiveness by accurately measuring campaign performance in near real-time. Adjust promotions for specific time of day and other trends.
The time is now to begin using mobile barcodes- consumers want it, retailers need it!
Reach Consumers Where and When They Want to Be Reached
The long awaited game is in its final period, and the kids are hungry and thirsty. The last thing you want to do is leave your seat and go stand in a long line. Instead, use your phone to scan the barcode at your seat and have hot dogs and sodas delivered to your seat, without missing a second of the game.
This kind of change in commerce and user experience is exactly what mobile barcode marketing programs enable. Establish relationships with consumers, engaging them with interactive experiences that create value and influence purchases. Give them what they want, when and where they ask for it. Provide consumers with instant access to whatever they need, whether food, or merchandise. Give consumers a chance to browse your products without leaving their seats. Create and benefit from up-sell opportunities, and measure all your results with precision in near real-time.